Demo scenes 1Storefront 2Cart & Optimize 3Behind the Scenes 4Adaptive Outreach 5Outcome Dashboard Segment:

Behind the scenes — Digital Concierge

This is what the AI concierge sees in real time as the customer browses. Identity, propensity, and next-best-actions all flow from the Merkury graph — no forms, no manual data entry, no human in the loop.

Identity & signals

Real-time · 1.2s to resolve
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Merkury Tag
Identity resolved
First-party purchase history + Merkury graph reconciled in 1.2 seconds.
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1P behavior
17 orders · $342 LTV
Reorders K-cups every 19 days · last purchase 4 days ago · honors nut-free filter.
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Audience segment
Family-of-4 · weather-resp.
High response to weather + occasion triggers. Best on push + email.
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Response models
Bundles + allergen filters
Weekend-occasion bundles convert ~32% above average; nut-free filter usage strongly correlates with reorders.
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Real-time signal
Storm front · 36-hour window
Weather API + behavior cohort triggered the pre-built movie box. Push fired 11:42 AM CT.
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Geo
Chicago, IL · home metro
Match against stored shipping address. No active travel signal.

Propensity scores

Live model output
Reorder · K-cups (next 14d)
88
Cart-optimization accept
74
Movie-night bundle uptake
81
Push-channel responsiveness
69
Loyalty tier-up next 90d
55

Next-best-actions

Adaptive playbook
DoneApp push

"Build your rainy-day box"

Fired 11:42 AM CT. Open: yes. CTR: yes.

DonePersonalized landing

Movie-night hero swap

Storefront hero replaced with the prebuilt box CTA.

QueuedCart

Coffee restock reminder

Will surface in cart if no coffee added by checkout step.

Recent activity

This session
NowCart updated · 11 individual snacks added · optimize-trigger met.
22s agoSnackbot conversation · "kids basketball, 11 kids, nut allergy" → game-day box generated.
1m agoIdentity resolved · Merkury graph reconciled in 1.2s. Greeting + nut-free filter applied.
1m agoPage view · / (storefront landing).
4d agoOrder placed · K-cups (24) + Honey-Almond Crunch · $24.50.
19d agoOrder placed · K-cups (24) + Family movie box · $46.20.
See the adaptive outreach this triggers → Back to cart