Demo scenes 1Storefront 2Cart & Optimize 3Behind the Scenes 4Adaptive Outreach 5Outcome Dashboard Segment:

Adaptive outreach — same message, your channel, your moment.

Two weeks after Sarah's last order, a 36-hour storm window appears in her metro. Models predict a high movie-night propensity. Buzzword Pantry sends the same call-to-action through her preferred channel, with deep-link parity to a personalized landing page. No human in the loop.

Trigger Weather API (storm · 36 h) × repeat-buy gap (coffee, due 2-3 d) × movie-night cohort propensity (81%)

📱 App push

Sarah · primary
B
Buzzword Pantry·now
Storm rolling in this weekend ☔🍿

Build your rainy-day family movie snackbox in one tap — kid-safe, your usual coffee included.

L
Loyalty·1 d
$58 to your next tier

Keep stocking what you love.

Deep-link: /showcase/buzzword?segment=rainy_day Open rate (segment): 42% (vs 11% generic blast)

📧 Email

Email-preferred
Deep-link: /showcase/buzzword/cart?segment=rainy_day CTR (segment): 18% · 3.4× brand average

🌐 Web

Cross-device match
☔ Personalized landing

Hi Sarah — your movie-night box is one tap away.

Storm Saturday-Sunday. We pre-built it from your usual list — kid-safe, nut-free, your coffee included.

🍿 Kettle Popcorn
🍫 Cocoa Tin
☕ K-cups (24)
🧃 Fruit chews
Add bundle →
Triggered by: click-through from push or email Conversion lift: +27% vs default landing

Coordinated outreach campaign — flow

All driven by Merkury identity + propensity. Channel preference is per-customer; the call-to-action is identical so measurement stays clean across channels.

Weather signal

Storm in metro · 36 h window

Trigger

Weather × cohort × repeat-buy gap

🔀
Channel routing

By stored preference

Channel branches
Push · build-your-box
Email · build-your-box
Web · personalized landing
100%
CTAs identical · clean attribution
3.4×
CTR vs generic blast
$28→$36
AOV after optimize-my-order
Zero
human review steps
Click through to landing → See outcome dashboard →